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A Brief Guide to Market Research

Launching an affiliate marketing campaign without doing market research is like trying to hit a bullseye blindfolded. It’s technically possible, but it would be a lot easier if you could see the target. In this article, we’re going to show you how to open your eyes to your audience to give you the best chance of hitting the mark.

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5 Easy Steps to Improve your Landing Page Conversions Today

Here are 5 quick landing page tips that you can implement right now and improve your conversion rates. 1. Replace your Features with Benefits Features are great and you should let your customers know about them. However, when it comes to making the sale, you need to let people know why using your service will benefit them. If you’re not doing that, then you are losing your audience. Read more

The Rise of Hyper-Personalisation in Digital Marketing

Have you ever received an email from a brand that was directly addressed to you or was related to things you bought from them previously? If so, then you already know a little bit about personalisation. Now, thanks to the age of analytics, marketers can achieve hyper-personalisation.

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Blackhat Affiliate Marketing Techniques

All industries have their shady sides, and affiliate marketing is no different. In this article, we’ll look at some of the tactics used by blackhat affiliates marketers and why they can be so effective. What is Blackhat Marketing? Blackhat marketing is a general term applied to marketers who break the rules, and sometimes the law. In this article, we’re going to look at how blackhat marketers break the rules and why. Read more