Running out of ideas of what to post on social media? Here are 15 content ideas to get your creative juices flowing.
Whether you’re running ads or just trying to boost the number of followers on your pages, you need a steady stream of content to keep people engaged. That’s why we want to give you a helping hand with these 15 creative content ideas to help you keep moving forward.
1. Topical News Stories
You should always explore your niche area to find out what the latest news stories are in your area. People love to stay informed, your audiences are no different. Giving people a steady and reliable source of news to keep them informed will keep them engaged and ensure that they come back for more.
2. Opinions, Reviews and Reactions
YouTube recommendations are all the proof you need to show that people love getting other people’s opinions. One interesting thing to note about the YouTube algorithm is that it tends to recommend streamers whose opinions are relevant to the viewers. This might seem obvious, but what it suggests is that people want affirmation/confirmation of their opinions, rather than another way of looking at things.
With this in mind, whether you are selling products/services, or just trying to get engagement, the less controversial or unique the opinion, the more likely it is to interest people. One of the reasons why reaction videos are so popular is because viewers find familiarity in streamers’ reactions when they are akin to their own. This results in a greater sense of comfort and subsequently a greater bond, viewing the streamer almost as a friend.
3. Questions and Questionnaires
Feedback from your audience can be really helpful, but it can also be engaging for them. If you’ve swiped through Instagram stories lately, then you’ve probably seen lots of users posting questions to their followers. Often the account user will then make some of the answers public by adding them as further stories. This is a great way of not only getting great feedback but also additional follower-made content and engagement.
Have a look through your Instagram stories feed and check out the types of questions people are asking. Not all questions will get you engagement, so you have to find the right balance. They can also be just for fun. For example, who would win in a fight between Mark Zuckerberg and Jeff Bezos?
4. Demonstrations and How-to Guides
Are you promoting a product or service, or do you have relevant tools and services that you use that could be relevant to your audience. Then demonstration videos and how-to articles can be great to help people out and showcase your expertise.
When it comes to social media, you want to gain your audience’s trust. Therefore, it helps to show that you know what you’re talking about. With simple demonstrations and quick guides to help people through some of the more common problem areas, you can drive engagement and also give yourself a healthy boost of organic traffic.
Can you see into the future? Do you have a good sense of what the next big thing is going to be? If so, make your predictions public. People love thinking about what the future holds and where the next big opportunity lies. Don’t worry if you’re wrong, predictions aren’t about being right all of the time.
If you have a good understanding of your niche today, then looking at where future improvements can be made is a great way of giving your audience some fresh angles for problem-solving.
6. What not to do!
We all make mistakes, it’s how we learn. However, don’t make the mistake of trying to cover up your faults. You can use past failures as compelling content by telling your audience where you went wrong. Not only is this valuable information, it also shows that you are human, which will make your insights much more approachable.
People love getting free stuff, and if you already have a lot of content, then you can cherry pick the best bits and compile them into an Ebook. This will allow you to showcase your knowledge in order to gain trust, whilst also looking over your work to see just how far you’ve come. Plus, Ebooks are shareable, and if people like your work, then they will share it.
8. Cartoons and Comics
There are a lot of illustrators and creative designers out there, and they want to get their work seen. Finding a relevant illustrator who works in your niche shouldn’t be too difficult, but if it is, then you can always try hiring a freelancer.
Easily digestible comics and cartoons are great for audience engagement, and if you have a large audience, then you may even be able to work with popular artists directly. Just be sure to always ask before sharing creative content and give artists the credit they deserve.
Polls are great for engagement. They are quick and easy for people to do and they will allow you insights into what your audience is really thinking. Just be sure to make your questions and answers relevant to your audience and to the information you want.
10. Case Studies
If you are working on different marketing projects and trying to get things working, then the chances are you try lots of different things until you find the receipt for success. All of the information about your process is really valuable for other people trying to reach similar goals. Obviously, you shouldn’t give away all of your secrets, but it’s ok to push people in the right direction.
11. Answer some FAQs
Quora is the biggest player in the FAQ world, but you can answer questions on any social media site. It’s worth spending some time trying to find the questions that people are asking and then making a list. You can then try to answer as many as you possibly can and then store those Q and As for future posts. This is a great tactic if you want to build up organic traffic.
12. Relevant Vintage Ads
Advertising has come a long way, but how much has it actually changed? Depending on your niche, you might be able to look at advertising archives and pick out some different ads to show how attitudes and products have changed over the years.
The Internet Archive is a great resource for this, and who knows, you might even find some inspiration for your own ads. (https://archive.org/search.php?query=vintage+advertising)
13. Guest Posts
There are a lot of people out there who want to get more followers and a lot of them will be looking for opportunities to collaborate and write guest posts. Swapping content with other creators is a great way to get your content out to new audiences while also giving your audience a fresh perspective.
14. Fun Facts and Interesting Statistics
Fun facts and statistics are easily digestible bits of information that people can take with them. They can also provide quick insights into what works and why. They should be mostly relevant, but they don’t necessarily have to be if they can garner broad appeal. However, if you want your audience to be more targeted then it’s always best to keep them on topic.
15. Blog Posts
Blog posts are a medium in themselves, however, they can make a good addition to social media content. Giving people regular updates about your blogging activities allows you to have another dimension to your creative drive. Blogging allows you to go into greater detail and will help you build up important organic traffic. Blogs hosted on private domains are also a good failsafe if your social media accounts ever get banned.