Landing pages are the final step in your customers’ journeys when committing to buy your product. Therefore, it’s important to get them right. In this article, we’ll show you 3 essential tips to ensuring they fulfill their potential!
Affiliate marketing is a little bit like trying to fly a plane. The most difficult parts to get right are take off and landing, or in the case of marketing, developing initial interest and then making the sale. If you don’t get both of these elements right, then your campaigns will crash and burn. We’ve already talked quite a lot about getting customers interested, and now it’s time to look at how to bring them home.
Don’t Go Overboard
Your landing pages should be relatively simple and straightforward. You don’t want to put anything there that will distract the customer from making the final sale. Therefore, try to ensure that everything on the page is focused towards your call to action. Remember, they’ve already shown enough interest in what you are offering to get this far, so trying one last ditch attempt to sell the product isn’t the way to go.
You can think of it as if you were trying to land a plane. If you aim your nose at the ground to land but keep on flying, the end result is not going to be pretty. Therefore, bear in mind the objective. Tell people what they need to do next and how to do it, and hopefully, you’ll see your conversions cruise down the runway and into your bank account.
Don’t Use External Links
You’ve got your customers home! Well, almost. There’s still time for them to change their minds and if you start presenting them with links to other pages, then they might be tempted to do just that. The simple rule here is, don’t offer your customers an easy way out because some of them will take it!
If you want to provide your customers with a final thought on why they should buy your product, then videos are the way to go. They can add a last moment of reassurance before touching down. After all, no self-respecting pilot in the world would land without letting his passengers know about it.