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How Important are Domain Names for Your Business?

How much do domain names really matter to affiliate marketers? In this article, we’ll be looking at the pros and cons of deciding domain names to see if it’s really worth the extra time and money.

Deciding whether or not you want a really good domain name really boils down to what your goals are. If you want to establish a reputable brand, then your domain name can be really important, especially if you want people to find your site easily. However, for affiliate marketers, the necessity of a good domain name is less clear.

For affiliates, it might seem that having a decent domain name is unnecessary as ultimately, you just need a place to push your promotions. But is that really the case? Well, it turns out that whether you have a catchy name or not, there are certain things you should include, and others which you should definitely leave out.

Here are the things you need to keep in mind when choosing a domain name. These tips will help you create conversions, without getting flagged.

Domain Name Sensitivity


Depending on your vertical you’ll probably want to keep your domain name clean. The obvious exception being Adult.

It’s also a good idea to use a keyword from your target niche in your domain name, as this will help to give your site and offer more legitimacy. If you are in finance for example, then words like finance, money, economy, market etc. can help. For example, would you trust a health site called moneytree.org?

Mobile Matters Less


If you are targeting mobile users then the domain name will matter far less than if you’re targeting desktop users. The reason for this is that the URL is often hidden on mobiles, so users don’t notice it. However, desktop users will often look to the URL before making payments, to check if the site is secure.

It Pays for Organic Traffic


If you’re trying to climb through the ranks of Google, then having a good domain name will really help. It’s best to try to get one of your main keywords in there. Then, once you’ve established your site, you’ll get a major SEO boost when people hit search.

A good domain name will really stand out to people who search for you on Google and will help you appear as a more legitimate result.

It’s a good idea to have a catchy domain name if you rely on word of mouth and organic traffic. If people only have to tell their friends to google __your name, it’ll make you much easier to find.

Use Subdomains to Fine-Tune Your Targeting


If you are running offers in multiple countries or for multiple verticals, then subdomains can really help. You can give your main site a cool name like newsjunction.com and then add keywords for your verticals and countries. For example czech.newsjunction.com/health. This will let visitors know that they are the target audience for the offer you are promoting.

The Bottom Line


If you are trying to build a brand and you really want to boost your SEO stats, then yes, domain names are really important, especially when it comes to driving organic traffic. However, if you are an affiliate marketer and focusing on creating quick campaigns, then domains are really just a place to keep your stuff. However, it’s still worth investing a little time and effort into creating names which reflect your offer to build trust with your visitors.

Finished reading?
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