If you’re running ads on Facebook then the chances are you’ve run into negativity in the comments section. Not everyone likes advertising and plenty of people will let you know. Luckily, you can filter out the unhelpful comments and keep the useful ones. Here’s how…
If you haven’t set up Page Moderation on your Facebook Business page then now is the time to do it. Negative comments and profanity can harm your chances of success and even get your ad account banned. Therefore, you should take proactive steps early on to ensure that you prevent people posting profanities on your pages.
Here’s how to set up a profanity filter for your post comments
To set up a profanity filter, you’ll first need to get a .CSV file list of all of the words you want to filter. Don’t worry about making this yourself, there are loads available online. Here’s a good one to start out (https://www.frontgatemedia.com/new/wp-content/uploads/2014/03/Terms-to-Block.csv)
Once you have your list, then head over to your Facebook business page and go to settings:
When you’re in the general settings, scroll down to page moderation. Here you can upload your .CSV file and you’re good to go!
Facebook likes to move the goalposts, therefore you should try to keep your list up-to-date. Check Facebook’s policies every now and then to see if there are any new topics that they don’t like people to discuss and then add the keywords to your list. It’s pretty
Setting up filters doesn’t just have to be for profanity. For example, you can also use it to
filter out mentions of your competitors, former employees who want revenge, or anything else that you don’t want on your page.
One of the great aspects of the filter is that blocked comments still appear to those who post them, meaning they have no idea that they are being ghosted.