Want to send your customers emails that will make them convert but not sure how to do it? Then look no further! In this article, we’ll give you the top tips to writing killer email campaigns.
Email is still one of the best ways to reach out to your customers, therefore, it’s important to get it right. You could have the largest email list in the world, but if you don’t give the people on it something they want, then they won’t stay interested for long. That’s why we’ve put together these top tips for writing killer emails.
1. Keep the Reader in Mind
When writing emails to long lists of people, it’s easy to forget that you are talking to real people with real lives. However, while it’s true that they can be a source of revenue, you need to be able to see past the money and through to the people on the other side.
Try to look at things from your subscribers’ perspective. They don’t care about what you have to gain, they only want to gain value by having opened your emails. They all subscribed to your list for a reason and that reason wasn’t to put money in your pocket. It was most likely because they wanted something you had to offer and felt like they could gain something by subscribing.
One thing you can do to ensure you keep people interested is to segment your email lists based on your campaign tactics. For example, if you gained customers by telling them to sign up to your newsletter for great tips and discounts, then make sure that you regularly provide them with great tips and emails.
It’s worth taking the time to find out and assess exactly what people expected when they subscribed. That way, you have a much clearer idea of what you need to deliver in order to keep them happy and see positive results.
2. Give your Readers Something of Value
The first thing you should think about before you begin writing your email is why you are writing it. If you can’t answer that question then you need to take a step back.
Nobody likes getting irrelevant emails that say absolutely nothing. This will only annoy people and cause them to unsubscribe. However, if your emails contain something of value to your readers then they will be far more engaged and far more likely to stick around for more.
Emails which offer promotions or discounts are great and will give people much more of an incentive to use your product or service. They’ll also be far more likely to open future emails if they find that you are sending them things they can actually use.
If you can’t offer them financial rewards or discounts, then why not try offering them advice that they can use in their day-to-day lives. There are loads of lifehacks out there that can help people save time and money and one piece of good advice can go along way, especially if it’s delivered well.
3. Interest your Readers
Giving your customers free stuff is one thing, but if you keep giving them the same stuff over and over again, you’ll eventually bore them to unsubscription and devalue your company. Therefore, you also have to keep them interested.
Consider your average reader and your target demographic. What do they enjoy? What makes their day worthwhile etc. Don’t be afraid to try to engage with your readers outside of your sales pitch. If you do, you’ll find that you can reach them on a more personal level and achieve much better results.
Consider brightening up your emails with some humour and some images. Relating to trending news topics is a good way to go as it will always give you fresh topics. Just try to avoid politics and religion as these are areas which will be divisive. Think more along the lines of innocuous celebrity gossip or humorous business news that won’t split opinion.
4. Create a Persona
It’s much easier to talk to one person than one million, which is why it’s a good idea to create a persona that you can address all of your emails to. Adopting a style that speaks to just one person will also help your emails feel more personalised.
To create a persona, look at your target audience and decide on the type of language they will expect from your company. Some people prefer formal and some informal but it will really come down to how you want them to view your business.
Once you have your ideal persona in place, make sure you stick to the tone and style. After a while, people will know exactly what to expect from your emails and those who enjoy your content will become regular readers. Especially if you also follow tips 2 and 3.
5. Rework your Content from Other Areas
If you ever find yourself running out of ideas then why not use yourself as a source of inspiration. The chances are that if you’ve been a marketer for any length of time, you’ll have a ton of stuff you’ve tried and tested to sell your products. It could be past blog posts, headlines for Facebook ads, product descriptions etc.
Whatever you have can be a goldmine for finding things to put into your emails. After all, all of those methods were used to attract people to your products in the first place, so why not test them out on your mailing list.
Of course, it’s important to only use them as inspiration and they will need to be reworked. Blog posts are great for this as they are usually far more informative. What’s more, one good blog post with multiple pieces of advice can lead to several new informative and persuasive emails. So start digging and see what you can find.
The Bottom Line
Remember, you can’t please all of the people all of the time, and that’s ok. Overtime, people will unsubscribe from your email lists but those that stick around will be much more engaged. The job of the email marketer is to gradually sort the wheat from the chaff until you have a list that is primed and ready for action.