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5 Easy Steps to Improve your Landing Page Conversions Today

Here are 5 quick landing page tips that you can implement right now and improve your conversion rates. 1. Replace your Features with Benefits Features are great and you should let your customers know about them. However, when it comes to making the sale, you need to let people know why using your service will benefit them. If you’re not doing that, then you are losing your audience. Read more

The Rise of Hyper-Personalisation in Digital Marketing

Have you ever received an email from a brand that was directly addressed to you or was related to things you bought from them previously? If so, then you already know a little bit about personalisation. Now, thanks to the age of analytics, marketers can achieve hyper-personalisation.

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The Dangers of Blackhat Affiliate Marketing Techniques

All industries have their shady sides, and affiliate marketing is no different. In this article, we’ll look at some of the tactics used by blackhat affiliates marketers. What is Blackhat Marketing? Blackhat marketing is a general term applied to marketers who break the rules, and sometimes the law. In this article, we’re going to look at how blackhat marketers break the rules and why. Why Blackhat Marketing? The main reason people use blackhat techniques is that it allows them to get results fast. Read more

Troll Marketing: The Bad Boys of Advertising

Trolls come in all shapes and sizes, but they all share one thing in common. They want to get a reaction. Sound familiar? That’s right, marketers are trolls too. In this article, we’re going to show you some of the biggest brands who love trolling their competitors and customers alike. We’ll also be giving you some of the top trolling techniques to get you started.

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