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The Best Spy Tools for Affiliate Marketers

Want to stay one step ahead of the competition? Now you can with our list of Affiliate Spy tools for 2020.

Why work harder when you can work smarter? Spying on your competition lets you take a sneak peek into the successful campaigns of your competitors to see what’s working for them.

Here are some of the best spy tools on the market. Think there’s something we’ve missed or would like your spy tool to be featured? Then get in touch and tell us more.

Getting Started

When it comes to spying on the competition you first need to know is who your competition is and where to find them. You can use the tools in this list to track your competition across search engines and social media to get to the core of their campaigns and find out what makes them tick.

Social Media, PPC and Ads Spy Tools

Facebook Ads Library

Facebook Ads Library isn’t a spy tool as such, but it does give you free access to view your competitors ads, which is really useful when it comes to seeing what your competitors are doing. It’s a great source of inspiration and you can even find out what is working well, if you know what to look out for.

To use Facebook Ads Library simply go to the main page https://www.facebook.com/ads/library/ and enter the name of the Facebook Page you want to check out. Facebook will then show you all of the ads that have been run from that page, both active and inactive.

If you don’t see any ads then either the page has never been used for advertising or the filters are not set up correctly. Facebook Ads Library often shows you ads in the country you log in from as default. To make sure you don’t miss anything, set it to filter by ‘All’. Also make sure that you are viewing all ads and not just ‘Issues, elections or politics.’

The ads stored in the FB Library behave in a similar way to when they appear in the feed. The only real difference is that you can see all the variations of each ad, but you can’t see the engagement. Links also work so you can check which offers are being run by the page.

Facebook Ads Library is a really great free tool and one that can benefit anyone who wishes to know more about how companies advertise on social media.


MagicAdz allows you to search through Facebook ads to see exactly what other affiliates are doing. You can do a far more precise search than you can in Facebook Ads Library and get an overview of how the ads were targeted and the engagement they received.

Search options on MagicAdz include:

  • Creation date, recently scanned
  • Keywords
  • Date range
  • GEO
  • Targeted age range
  • Gender
  • Ad Type (Image/Video)
  • Language
  • Affiliate ads
  • Vertical: Biz Op, Car Insurance, Credit Card, Crypto, Dating, Diet, Ecommerce, Gambling, Gaming, Health, Home Insurance, Investment, Life Insurance, Loan, Male Enhancement, Muscles, Other, Self-Improvement, Skincare, Solar, Sweepstake and Travel.
  • Ecommerce platform: Shopify, WooCommerce, Magento, BigCommerce, Prestashop, Salesforce and Vtex.

Once you find an ad you like, you can click on it to view all of the data that has been collected as well as any other ads linked to the page which promoted it.

A great feature of MagicAds is that you can bookmark all of your favourite ads so that you can keep them for future reference. Plus, unlike Facebook Ads Library, you can go straight to the original ad and view the comments on it. This is great if you want to get insights into what people really think and harvest a few keywords for your campaigns.

MagicAdz will show you the landing page, Facebook post, audience demographics, and GEOs for each ad.

MagicAdz Pricing

MagicAdz offers 4 pricing plans with pricing differing between monthly and annual payments.


The best option for newcomers to the affiliate marketing industry.

$99 p/monthly user billed monthly.

$89 p/monthly user billed annually.

  • Discover millions of ads from 50+ countries
  • Search ads by keywords
  • Filter ads by audience
  • See ads performance
  • See e-commerce and affiliate ads


The best option for businesses that need affiliate and e-commerce ads

$199 p/monthly user billed monthly.

$179 p/monthly user billed annually.

All the Essential plan features plus:

  • see Ecommerce and affiliate ads
  • 1-click e-commerce and affiliate ads filter
  • Download up to 30 affiliate pre-landers


The best option to discover full funnels, offers, Ecom’s and affiliate ads.

$299 p/monthly user billed monthly.

$269 p/monthly user billed annually.

All the Pro plan features plus:

  • Unlimited affiliate pre-landers download
  • Search affiliate offers
  • Search ads by affiliate offers
  • Dedicated support team


Best option for agencies and large companies looking for custom solutions

Starting from $749

All the Premium plan features plus:

  • Multiple users
  • Insights
  • Dedicated support team


AdPlexity is one of the largest and most popular spy tools and it’s popular among affiliates as it covers a lot of areas but allows you to choose which ones you want to use. Their services are divided into 6 categories.

With Adplexity you can find the most successful campaigns running on:

  • Mobile
  • Desktop
  • Native
  • Push
  • Ecommerce
  • Carriers

AdPlexity allows you to filter competitor campaigns by:

  • Keywords
  • Advertisers, publishers and affiliate networks.
  • Date range
  • Number of days running
  • Ad type
  • Device
  • GEO
  • Language
  • Traffic source

You can use AdPlexity’s sleek layout to quickly see all of the ads for your chosen filter and add them to your library. Searching by the number of days running can also help you to see which ads are most likely profitable. You can also see how many hits they’ve had.

Once you find ads that interest you, you can analyse the associated landing pages and external websites.

AdPlexity has a pricing option per tool. Here is a quick breakdown of the pay monthly prices:

  • Mobile $199 per month
  • Desktop $199 per month
  • Native $249 per month
  • Push $149 per month
  • Ecommerce $199 per month
  • Carriers $149 per month

For annual payments, each tool is 17% cheaper.


Hootsuite is one of the biggest social media analytics trackers on the market and it’s great if you want to look beyond the Facebook sphere of influence as it integrates with more than 20 social media networks and a ton of apps.

Social media integrations include:

  • Facebook
  • Instagram
  • Linkedin
  • YouTube
  • Reddit
  • Discord
  • Pinterest
  • Tumblr
  • Flickr
  • Twitch
  • And many more!

The great thing about Hootsuite is that, while it isn’t a spy tool as such, it does let you monitor your competitors across all of their social media channels and platforms. The result is a great tool that helps you cut through all of the noise and see exactly what the competition is doing, when they do it.

Hootsuite also allows you to track specific hashtags and keywords so that you can keep track of what people are saying about you and your competitors.

Hootsuite Pricing

Hootsuite offers 4 different packages to cater to all needs.

Professional $19 /mo

All the essential tools for effective individual social media marketing.

  • 10 social profiles
  • Unlimited scheduling
  • 1 user
  • Free 30-Day Trial

Team $99 /mo

A larger suite of tools for social media marketing teams.

  • 20 social profiles
  • Unlimited scheduling
  • 3 users
  • Free 30-Day Trial

Business $599 /mo

For larger and more advanced social marketing teams.

  • 35 social profiles
  • Unlimited scheduling
  • 5+ users
  • Enterprise
  • Custom Solutions
  • Pricing Based on Contact

Tailored service to help boost your sales take your social media marketing to new heights.

To see Hootsuite’s pricing plans in full, click here

SEO, Content Marketing and Blogs Spy Tools

If you are running SEO and web traffic campaigns then these are the spy tools you should check out.


Ahrefs is an all-in-one toolset for SEO and has everything you need to get started and improve the performance of your site.

Ahrefs is a great tool for all SEO marketers from beginners to pros. They offer a ton of learning materials and tools as well as a 7 day trial for people who just want to test it out and learn the ropes.

Ahrefs have several tools which can help you get the edge over your competitors. These are:

For discovering thousands of keyword ideas and analyzing their ranking difficulty so that you can estimate their traffic potential.

For gaining a deeper understanding of your website’s on-page SEO performance so you can see how to improve your website’s ranking.

View how your pages rank over time and map your performance against your competitors.

Find the best performing content in your niche and see what makes it work and why.

For Ahrefs pricing guide, click here https://ahrefs.com/pricing

Bottom Line

There are a lot of great spy tools out there, but it’s important to find the one which works best for you. If you would like to get more insights into the best spy tools for your affiliate marketing campaigns, then why not register with Converting Team. Our affiliate managers will be happy to help you find the tools to suit you.

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